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Business News Shopping centers trying to shoo mall rats Chaz Brewer, 16, says the new policy at the St. Louis Galleria mall about once a week, checking out clothing stores like Aeropostale and American Eagle and hanging out in the glleria court.
Teenagers across the nation are facing similar dilemmas. Malls looking to restore what they call a family-friendly environment are putting policies galleira place requiring that younger teens have adult supervision during certain hours, almost always on the weekend. At least 40 malls out of 1, in the United States have put teen curfew and escort policies into effect.
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The majority of those policies have started sinceaccording to data collected by the International Council of Shopping Centers, a New York-based shopping center trade organization. The organization said it could not predict if more policies will be put into place.
In the malls with the policies, security is usually stationed at doors or throughout the shopping center on Friday and Saturday afternoons or evenings. Teens who are not escorted by an adult, usually 21 or older, are excorts for identification.
If the kids refuse to cooperate, police could be called. Malls say the policies are improving the environment on weekend nights.
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Some report that stroller rentals are up on weekend evenings, a gxlleria families are visiting in higher s. The enormous Mall of America in Bloomington, Minn.
There used to be times when escorrs of unescorted kids arrived at the mall on a weekend evening, said spokeswoman Anna Lewicki Long. Instances of teens arguing, spitting or hanging out without supervision were making it uncomfortable for other shoppers, she said.
Additionally, it has at least doubled the of stores that cater to teens, with more than 75 now on site, she said. Several mall officials said no one instance led to beginning the policies.
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The Galleria, for instance, had fights break out on both Nov. The Galleria draws millions of visitors annually and normally runs smoothly, they said.
Chicago-based General Growth Properties, Inc. The majority of code of conduct violations at the mall, which are not reported to police, are issued to younger shoppers.
Those violations include things like running, swearing and loitering, said spokesman Kirk Ballard. At its Columbia Mall in Columbia, Mo. Escogts officials admit a concern that, if teens pass on a trip to the mall, those with no place to go could wind up getting into trouble somewhere else.
Galperia communities from New York to Missouri point out there are other options on weekend nights: Recreation centers, bowling alleys and coffee shops. Kids can come to play chess or Scrabble, but the library also sponsored a rock band one night and offers video games and movies, to create a teen-friendly environment. In Richmond Heights, where the Galleria is located, a community center is open for local teens on Friday and Saturday nights, providing them with an alternative.
However, a city ggalleria notes it simply cannot absorb all the teens who come to the mall from miles away. More than half visit a mall once a week, the firm has found. Callender said focus groups with teens have shed some light on the issue of parental escorts. While teens may not buy as much on the nights in question, malls likely are setting the policies to draw other consumers who would make up any differences in spending, he noted.
Brewer, the teen in St.